HIL WORLEY
Work With Hil

Build Your Strategy Around the Deeper Reason People Care

Work with Hil Worley to diagnose the gap between what your audience says and what actually drives its decisions.

The Ecosystem

Different offers solve different levels of the problem

  1. 01Learn

    The 3 Levels of Intent

    Understand the framework through Hil's insights and the free Blueprint.

  2. 02Diagnose

    3-Day Intent Diagnosis

    Identify your audience's Stated, Hidden and Identity Intent. $27 one-time.

  3. 03Strategize

    Intent Strategy Session

    Work directly with Hil to interpret the diagnosis and decide what changes first.

  4. 04Implement

    Intent Messaging & Positioning Intensive

    Rebuild the messaging, positioning, offer narrative and strategic foundation.

  5. 05Organizational

    Executive Intent Workshop

    Bring Intent Strategy into a team or organization.

Entry — $27

3-Day Intent Diagnosis

The entry point into Intent Strategy. Over three focused days you diagnose the gap between what your audience says it wants and what actually drives it to act.

START THE DIAGNOSIS — $27
Possible outcomes
  • Map what your audience says it wants.
  • Identify what it actually means.
  • Define who it is trying to become.
  • Build a Final Intent Map and Message Gap Scorecard.
1:1

Intent Strategy Session

A private 60-minute strategy session for diagnosing audience intent, messaging gaps, content positioning, offer clarity and calls to action.

VIEW THE STRATEGY SESSION
Possible outcomes
  • Clarify your audience's stated, hidden and identity intent.
  • Identify weaknesses in your current message.
  • Develop stronger content and offer angles.
  • Improve your positioning.
  • Create a clearer next-step strategy.
Intensive

Intent Messaging & Positioning Intensive

For creators, entrepreneurs and personal brands that need deeper help repositioning their message, content or offer.

EXPLORE THE INTENSIVE
Possible outcomes
  • Full audit of current messaging and positioning.
  • Rewritten core narrative and offer story.
  • Content pillars mapped to the 3 Levels of Intent.
  • Repeatable content and offer engine.
Teams

Executive Intent Workshop

For businesses, agencies and teams that want to apply Intent Strategy across marketing, customer research, content, positioning and internal decision-making.

SEE THE EXECUTIVE WORKSHOP
Possible outcomes
  • Intent-based customer research and segmentation.
  • Cross-team alignment around audience motivation.
  • Positioning frameworks tailored to your category.
  • Executive workshops on the 3 Levels of Intent.
Inquire

Start a strategic conversation

Tell me what you're working on, where the challenge is, and what you're trying to accomplish. I'll review your inquiry through the lens of audience intent, messaging, positioning, and strategy, then follow up with the most appropriate next step.

Complete the form below to start the conversation.