Level 01
Stated Intent
What people say they want.
About Hil Worley
Strategy Begins Where Most Marketing Stops.
Most businesses build marketing around what people say they want. Hil Worley helps them uncover what people actually mean — and who they are trying to become.
As Chief Strategist of Legatum Media Group and creator of The 3 Levels of Intent, he helps creators, entrepreneurs, personal brands and organizations build messaging, positioning and offers around the psychology that drives real decisions.
Chief Strategist
Legatum Media Group
The Core Belief
Most Marketing Solves the Wrong Problem.
Most businesses communicate to what people say they want.
But buying decisions happen much deeper.
Every audience operates across three levels.
Level 02
Hidden Intent
What they actually mean.
Level 03
Identity Intent
Who they are trying to become.
What Hil Does
Strategy Built Around Human Behavior
Hil combines psychology, positioning and strategy into a single operating system — one structure that connects how an audience thinks, what they are trying to become and how a brand should speak, package and sell.
Audience Psychology
Intent Strategy
Messaging
Positioning
Content Strategy
Consumer Behavior
Identity Marketing
Offer Development
Demand Generation
The Mission
Helping Businesses Understand Why People Care
The mission isn't to help people create more content. The mission is to help creators, entrepreneurs and organizations understand the deeper motivations behind attention, trust and buying decisions — so they can build strategies that create lasting impact.
The Evolution
From K-Felon to Intent Strategist
- Step 01
Music & Artist Development
Built brands and marketing systems for independent artists and producers.
- Step 02
Recognized the Pattern
Discovered that most marketing problems stem from misunderstanding audience motivation rather than a lack of content.
- Step 03
Created The 3 Levels of Intent
Developed a strategic framework connecting audience psychology, messaging, positioning and identity.
- Step 04
Today
Leads Legatum Media Group, helping creators, entrepreneurs and organizations build marketing strategies that resonate at every level of intent.
Ready to Build Strategy Around What Actually Drives Decisions?
Whether you're refining your messaging, repositioning your brand or building your next offer, every successful strategy begins with understanding intent.