01
Level 01
Stated Intent
What they say they want.
You’re In.
Your Intent Content Blueprint Is on the Way
Your copy of The 3-Level Intent Content Blueprint has been requested successfully.
Check your email for the Blueprint and your next steps.
Inside, you’ll learn how to look beyond what your audience says they want and identify the deeper motivations influencing what they click, trust, buy, and act on.
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Before You Go…
Understanding Intent Is One Thing.Diagnosing your own audience is another.
The Blueprint will teach you the framework. The 3-Day Intent Diagnosis helps you apply it to your own audience.
Instead of simply learning about Stated, Hidden, and Identity Intent, you’ll spend three focused days identifying each level within the people you’re actually trying to reach.
The Blueprint gives you the framework.The Diagnosis helps you find your message gap.
The Next Step
Turn the Blueprint Into Your Own Intent Map
The 3-Day Intent Diagnosis is a guided strategic exercise designed to help you move from understanding The 3 Levels of Intent to actually applying them. Over three days, you’ll analyze one audience through all three levels.
02
Level 02
Hidden Intent
What they actually mean.
03
Level 03
Identity Intent
Who they’re trying to become.
By the end, you won’t just understand the framework. You’ll have a clearer picture of what your audience is actually trying to accomplish and where your current messaging may be stopping too early.
The 3-Day Process
Three Days. One Audience.
Day 1 — Stated Intent
What Are They Telling You?
Identify the visible goals, problems, questions, frustrations, and desires your audience is already communicating.
Outcome
A clear picture of what your audience says it wants.
Day 2 — Hidden Intent
What Do They Actually Mean?
Go underneath the surface request and identify the deeper motivation driving it.
You will ask
- Why do they want more views?
- Why do they need more leads?
- Why does getting more customers actually matter?
Outcome
A clearer understanding of the motivation underneath the request.
Day 3 — Identity Intent
Who Are They Trying to Become?
Connect the problem they’re trying to solve with the identity they’re ultimately pursuing.
You will ask
- A recognized authority?
- A respected creator?
- A trusted business?
- A sought-after consultant?
- An artist with a real audience?
- A brand customers deliberately choose?
Outcome
Understand the transformation your messaging should ultimately speak to.
You Have the Framework. Now Apply It.
The Blueprint
Learn The 3 Levels of Intent
Use the Blueprint to understand:
- Stated Intent
- Hidden Intent
- Identity Intent
- How deeper intent affects messaging and content
Know the framework
The 3-Day Intent Diagnosis
Apply The 3 Levels to Your Audience
Use the Diagnosis to:
- Analyze your specific audience
- Identify their three levels of intent
- Find your message gap
- Build your Intent Map
- Generate stronger content angles
- Improve your calls-to-action
Apply the framework
What You Receive
Your 3-Day Intent Diagnosis Toolkit
3-Day Intent Diagnosis Workbook
A guided process for completing your diagnosis.
Stated Intent Worksheet
Map what your audience explicitly says it wants.
Hidden Intent Worksheet
Identify the deeper motivations underneath those requests.
Identity Intent Worksheet
Define who your audience is ultimately trying to become.
Final Intent Map
Combine all three levels into one strategic audience map.
Message Gap Scorecard
Identify where your current messaging may be stopping at the surface.
Content Angle Builder
Translate your diagnosis into stronger content ideas and angles.
CTA Upgrade Worksheet
Align your calls-to-action with the deeper reason your audience cares.
Three Days From Now, You Could Understand Your Audience Differently.
Before
“I know what my audience says they want.”
Day 1
“I can clearly identify their Stated Intent.”
Day 2
“I understand what’s underneath those requests.”
Day 3
“I understand who they’re trying to become.”
Result
“I know what my messaging actually needs to communicate.”
That’s the difference between creating content around a topic and building messaging around intent.
Continue Your Intent Diagnosis
Start the 3-Day Intent Diagnosis
$27
One-time payment
- Complete 3-Day Intent Diagnosis
- Stated Intent Worksheet
- Hidden Intent Worksheet
- Identity Intent Worksheet
- Final Intent Map
- Message Gap Scorecard
- Content Angle Builder
- CTA Upgrade Worksheet
Three days. One audience. A clearer message.
Not Ready to Start the Diagnosis?
No problem. Your 3-Level Intent Content Blueprint is already on its way to your inbox. Start there.
When you’re ready to apply the framework directly to your own audience, the 3-Day Intent Diagnosis will be here.
You Already Have the Framework.
Now You Can Apply It.
The Blueprint will show you how The 3 Levels of Intent work. The 3-Day Intent Diagnosis will help you identify them in your own audience.
Three days. One audience. A clearer message.